Amidst this pandemic, physical presence in the market has reduced, and so businesses are driving their focus on digital presence. According to Forbes, total internet hits have surged by 50% to 70% according to statistics.
Increased users on the Internet could be a big opportunity. People are spending more time on their laptops, phones, and tablets than ever. This added time can be a huge business opportunity if we can successfully reach those people. But the question is, how?
A strong social media presence will build a secure connection with people. It will broaden the possibility of B-to-B and B-to-C associations. Many big business houses are trying to fill their basket with digital content. Companies now know the importance of creating engaging, meaningful content to stand out amidst the increasingly crowded digital world.
To improve digital communication, videos are the best medium. Nothing captures the mind more than the audio-visual combination. People can relate through videos, and that’s why videos have an appeal to grab a place in the customer’s mind. We can see that most of the ad-videos nowadays are under the current situation. Those ad-videos are making a connection in parallel to what is running in the customer’s mind.
Now questions arise, how digital presence can be effective? What will fascinate people around looking for us? It was estimated that 82% of all content creation would be video by 2020 because in the coming year’s many people will reduce physical interactions. So, the most compelling presence would be videos. But videos must be exciting and must match the thinking of people with the current situation, now how can this happen?
The video must be short and to the point:
The attention spans are decreasing every day. While videos are fascinating, that doesn’t mean it should be monotonous. The video must be on point and can make a connection.
Make videos purposeful:
Nowadays, in the pandemic situation, people are seeking safety and assurance. So, if videos will be made with a purpose to meet people’s expectations, they would yield the best results.
Make videos reachable:
Videos can be the best medium to spread awareness because they can be easily shareable. So, creating a video that can allure the customer’s minds will create a huge customer base. Convincing your customer through your videos will create a higher chance of expanding your reach because those satisfied customers can be a medium of more connections.
A successful digital presence can turn your business in the proper position, even being in a pandemic situation. People are willing to invest, but not unless a trust factor is in place. Organizations must plan to dedicate parts in connecting to people, and videos can be an excellent source to convey intentions.
